Docs/Billing and account
How Sendify usage billing works
You pay for leads processed, not for messages sent, lines, or devices. That one sentence answers most billing questions.
On this page
What is a billable lead
A billable lead is a unique lead processed through Sendify. Once a person has been counted, sending them more messages, following up, or having a long conversation does not count them again.
What you are not billed for
Why it is built this way
The Pool has no hardware fee
Worked examples
| What happens | What you are billed |
|---|---|
| John enters Sendify once | 1 billable lead |
| John enters Sendify again later | Still the same billable lead |
| John receives several follow ups | No new lead charge |
| John has a long conversation with the AI | No per message charge |
| John has an Android phone and receives SMS | No additional SMS fee |
| We assign a second iMessage line to your account | No line fee |
| We add an extra device before a campaign spike | No device fee. Only the extra leads processed are billed |
Line capacity and billing are two different things
Capacity is how many new conversations a line can start in a day. Billing is how many unique leads were processed. They count different things, so read them separately. Lines and devices are part of our infrastructure and never appear on your invoice.
| What happens | Billing | Line capacity |
|---|---|---|
| John enters Sendify on Monday | 1 unique billable lead | 1 new conversation started on Monday |
| John keeps talking with the AI and gets several more messages | Still 1 lead | Still the same conversation, no extra capacity used |
| John gets follow ups inside that thread | Still 1 lead | Still the same conversation |
| John is messaged again later, in a new conversation | Still the same billable lead | A new conversation counts against that day's capacity |
| Your account is assigned an extra line before a volume spike | $0. You only pay for leads | Extra 50 conversations per day available |
The short version
FAQ
What counts as a billable lead?
A unique lead processed through Sendify. The person, not the message and not the conversation.
If the same contact runs through again, am I billed twice?
No. The same lead running back through your CRM or Sendify is still the same billable lead.
Do follow-ups cost extra?
No. Follow ups are messages, and messages are not what you are billed for.
What about a very long AI conversation?
No additional charge. A hundred message thread with one lead is still one lead.
Does an Android lead receiving SMS cost more?
No. There is no separate Sendify texting fee for the carrier fallback.
Am I billed per iMessage line or device?
No. Lines and devices are capacity, not billable items. You only pay $0.20 per unique lead that runs through Sendify, no matter how many lines or devices are assigned to your account.
What if I need more capacity than we originally discussed?
Tell us before the spike. We add lines or devices as needed and you still only pay for the extra leads processed. Capacity changes never add a line fee to your invoice.
Plan and rate details live on the pricing page. This page is about how usage is counted.
Still need a hand?
If your volume is going to run past the daily or hourly limits, or something is not behaving the way these docs describe, talk to our team.