Docs/Sendify Direct and APISendify DirectAPI
Sendify Direct overview
Sendify Direct is the native environment for teams pushing leads in over the API from their own CRM, platform, or internal system.
Who it is for
Almost everyone on Sendify Direct is integrating through the API: a custom CRM, a proprietary platform, an internal system, or an application their team built. Their CRM stays their CRM. Sendify handles the conversation.
If you use GoHighLevel
What lives inside Sendify
Everything needed to operate the messaging side of your business:
| Area | What you do there |
|---|---|
| Contacts | The people Sendify is messaging |
| Conversations | Live threads, history, and manual replies |
| AI agents | Prompts, rules, scenarios, knowledge, qualification |
| Messaging | Initial messages, variations, follow ups |
| Calendars | Availability the AI books against |
| Automations | Actions triggered by conversation events |
| Tags and assignment | Grouping contacts and attaching them to representatives |
| Lead configuration | How incoming leads are distributed across reps and lines |
What it is not
It is not a pitch to abandon your CRM, and it is not an email marketing platform. Treat it as the operating console for your Sendify conversations.
How it differs from the GoHighLevel setup
| GoHighLevel | Sendify Direct and API | |
|---|---|---|
| Source of truth | GoHighLevel | Your own CRM or platform |
| Who assigns the rep | GoHighLevel workflows and assignment rules | Sendify, usually through Lead Configuration |
| How leads arrive | Workflow or tag fires the integration | API call from your system |
| Where results land | Back into GoHighLevel fields, tags, and pipelines | Outbound webhook events to your system |
Still need a hand?
If your volume is going to run past the daily or hourly limits, or something is not behaving the way these docs describe, talk to our team.