Docs/GoHighLevelGoHighLevelReference
What syncs between GoHighLevel and Sendify?
Connecting a sub account is the sync. Your contacts, tags, custom fields, and conversations come across, and the messaging that follows stays visible in GoHighLevel.
What moves, and which way
| Data | Direction | Behavior |
|---|---|---|
| Contacts | GoHighLevel to Sendify | Sync across as soon as the sub account is connected |
| Names and phone numbers | GoHighLevel to Sendify | Come with the contact |
| Tags | Both directions | Existing tags load in, and Sendify automations can write tags back |
| Custom fields | Both directions | Existing values load in, and automations can update fields on the contact |
| Conversation history | GoHighLevel to Sendify | Existing conversations load in when the account connects |
| New messages and AI replies | Sendify to GoHighLevel | The conversation lives on the contact, so your team reads it in the CRM |
| Appointments booked by the AI | Sendify to GoHighLevel | Booked on the calendar the AI is configured to use |
| Qualification information the AI collects | Sendify to GoHighLevel | Written to the contact or custom fields you point automations at |
| Conversation summaries | Sendify to GoHighLevel | Generated by an automation trigger and written where you configure it |
One thing to configure, not assume
What stays the source of truth
GoHighLevel does. Your pipelines, calendars, workflows, tags, custom fields, and reporting stay where they are, and your team keeps working there. Sendify is the conversational and AI layer that runs the messaging in between.
Practically, that means CRM actions belong in GoHighLevel workflows and conversation behavior belongs in Sendify. Marking a contact DND, moving an opportunity, or notifying a rep by email is CRM work. Qualifying, handling objections, and booking is Sendify work.
Setting the connection up
This page is the data reference. The step by step install, agency level versus sub account level, the marketplace app, connect locations, and the telephony provider fix after a reconnect are all in connecting GoHighLevel.
FAQ
What syncs when I first connect a sub account?
Your contacts come across with their tags, and existing conversations load in, along with the other contact data GoHighLevel holds such as custom fields.
Do I have to import anything manually?
No. Connecting the sub account is the import.
Are AI messages visible in GoHighLevel?
Yes. The conversation is a real conversation on the contact, so your team sees it where they already work.
Should my team work inside Sendify or GoHighLevel?
Keep running your process in GoHighLevel. Sendify is the AI and messaging layer, not a replacement CRM.
Do I still need GoHighLevel automations?
Yes, for anything that is a CRM action: pipeline moves, DND, internal notifications, and reporting. Sendify automations handle what the AI does inside the conversation.
Still need a hand?
If your volume is going to run past the daily or hourly limits, or something is not behaving the way these docs describe, talk to our team.